MassArt Orientation 2020 – Your Quest to Get Connected

“Your Quest to Get Connected” is a creative marketing campaign designed for Orientation 2020 at Massachusetts College of Art and Design (MassArt). Co-designed with Daniel Berube, we wanted to create a space where people feel safe to connect with others and ready to shake up and shine. The theme centers around empowering incoming artists to take action and make changes throughout their careers at MassArt. This innovative campaign is specially focused on the sense of belonging, diversity, and inclusivity to help students transition and adjust to college life in the COVID-19 era.