Tasty Interface Redesign
Tasty is a blog that has over 4,000 recipes with over 35 million followers. It is famous for its innovative recipes as well as high-quality photos. I enjoy its YouTube channel very much. However, its official website gives people a bad user experience due to the absence of filter options. After interviewing 21 people who used online recipes to cook, I got three key takeaways. The beneficiary user is someone who cooks on their own for the first time; has dietary needs while owns very limited tools and ingredients; wants to see progress in their cooking skills. The redesigned features of the interface help Tasty’s visitors quickly search and filter recipes based on their needs. They should also be able to post progress and see other people’s tips and comments. In addition, the interface should protect its users’ eyes by switching to night mode automatically.
