Weigh Your Decisions

“Weigh Your Decisions” is a dynamic community-based design intervention system that aims to nudge the public to make more sustainable and environmentally responsible grocery shopping decisions. Climate change is the defining issue of our time and we are at a defining moment. Food production is responsible for one-quarter of the world’s greenhouse gas emissions. People’s grocery shopping decisions play a critical role in a sustainable future. “I’ve found that fear makes us turn away from an issue, whereas information draws us in.” — Hope Jahren, The Story of More I approached this project wanting to empower grocery shoppers to take small actions and create achievable changes around social, political, and environmental issues they care about. Color is used to simulate the doppler radar weather warning. On the color scale, light green refers to mild weather, whereas purple refers to extreme disasters. The goal is not to scare people away with data but to nudge them to take small steps.

You may also like